Haf?z Mustafa has officially opened a new branch in Dubai Hills Mall, furthering its growth in the UAE. Located in the Dubai Hills Estate, at the intersection of Al Khail and Umm Suqeim, the mall is part of the first phase in the development of Mohammed bin Rashid City. As the primary regional mall in the area, Dubai Hills Mall is an important hub for retail, leisure, and entertainment.

Eren Ongurlar, Chairman of Haf?z Mustafa, described the opening as an important step in their UAE growth strategy. Ongurlar emphasized that the Dubai Hills Mall branch is built on Hafiz Mustafa’s deep-rooted traditions with modern elements. "Our Dubai Hills Mall branch became a strong symbol of our modern face while staying true to our rich heritage. We aim to reach everyone with our unique flavors and modern touches."

Ongurlar also expressed the company’s mission to introduce Turkish culture. "Haf?z Mustafa shares our Turkish flavors and cultural heritage with the world. Opening a branch in Dubai Hills Mall is part of our strategy and sharing the richness of our traditions." He highlighted that after successful ventures in Dubai Mall and Mall of the Emirates, Dubai Hills Mall is now their third branch in Dubai. Plans include opening branches in JBR and Jumeirah.

A Boutique Branch in Dubai Hills Mall

Haf?z Mustafa’s new boutique branch offers customers traditional Turkish tea, Turkish coffee, and traditional Turkish and Ottoman desserts. Ongurlar commented, "Customers can now enjoy our traditional desserts and beverages in Dubai Hills Mall, and the boutique seating area enhances the traditional atmosphere."

Dubai Hills Mall has become a destination where people can enjoy Haf?z Mustafa’s delicacies while shopping. The setting provides a calm, welcoming space, and visitors can savor Turkish desserts.

Haf?z Mustafa: A Global Flavor Ambassador

Haf?z Mustafa was honored with the "Super Taste Award" from the International Taste Institute in Brussels in 2019. Haf?z Mustafa has also been recognized as "Turkey’s Tourism and Culture Ambassador" by Foodlife Magazine and placed second on the list of "The World’s 150 Most Legendary Dessert Places."

Haf?z Mustafa recently received the "Baked Goods and Pastry" award at the BBC Good Food Middle East Magazine Awards for promoting Turkish gastronomy.

Ongurlar stated that beyond the commercial success, Haf?z Mustafa is focused on promoting Turkish tourism and culture. "We want to share our rich heritage through every branch we open. We attract a global clientele eager to taste the flavors passed down through generations."

 Haf?z Mustafa is focused on promoting Turkish tourism and culture. We want to share our rich heritage through every branch we open. We attract a global clientele eager to taste the flavors passed down through generations."

Hafiz Mustafa Dubai Hills Mall Branch

Hafiz Mustafa 1864

Hafiz Mustafa Dubai Hills Mall Branch

Hafiz Mustafa 1864

Staying True to Tradition

Ongurlar mentioned that Haf?z Mustafa remains dedicated to authenticity in its operations. "We represent Turkish culture in everything we do, from our product packaging to our staff's uniforms, including the traditional fez. It is part of our effort to share both flavors and the cultural elements that make our Hafiz Mustafa unique."

Quality is at the core of everything Haf?z Mustafa produces. Ongurlar proudly shared that they source 100% natural dessert ingredients to maintain their superior taste. "Every bite should reflect the core of our heritage, and we take care to preserve that."

Creating Traditional Experiences

Ongurlar emphasized that Haf?z Mustafa creates a memorable experience for every customer. "Our goal is to make sure each visit to Haf?z Mustafa creates a memory. The brand’s global expansion continues to reflect this mission. Haf?z Mustafa plans to open a branch in London’s Knightsbridge by Q4 2024 to bring Turkish dessert culture to the heart of England’s most prestigious shopping district.

"We aim to share the delights of Haf?z Mustafa with the world. Each branch we open is an opportunity to introduce more people to our rich Turkish and Ottoman traditions," said Ongurlar.

Haf?z Mustafa’s Rich History

Founded in 1864 by Hac? ?smail Hakk? Bey, Haf?z Mustafa has been a leader in Turkish desserts for over 160 years. Hafiz Mustafa has introduced countless innovations in the dessert world, including the first pastry recipe in Turkey. Today, Haf?z Mustafa offers various confectionaries, including Turkish delight, Turkish baklava, pudding, kunefe, kadayif, and more.

Ongurlar said, "We have always focused on delivering the highest quality products, which remains our priority. We use advanced technology in our production process while staying true to our traditional methods. We are proud to carry our past into the future and will continue to share our traditions with the world."